Cause-Related Marketing (CRM) enables a company to form a partnership with a charity or cause to achieve a point of difference within the marketplace. Consumers are socially conscious and do care about how their purchases benefit or give back to a worthy cause. The desire from consumers to purchase from socially-responsible brands is growing.
Depending on the specific objectives of the brand or company, direct results from a CRM can include:
- Brand enhancement
- Penetration of a new product in a crowded marketplace
- Increased sales
- Increased philanthropic image amongst the community
- Expanded prospect market
- Improved public relations
- Enhanced employee morale and retention
- Customer loyalty
- Satisfied shareholders
Our first step when a business expresses interest in partnering with the Foundation is to arrange a time to meet and discuss your business objectives and strategic goals.
For more information on cause-related marketing, please contact:
Vice President, Business Development