09/01/2017 | Inside The PMCF
Posted by: Ivy Cuervo
Nearly 5 years ago, Princess Margaret Cancer Centre and its Foundation made a big splash with the launch of their Billion Dollar Challenge. It was billed as the largest single fundraising campaign in the history of Canadian healthcare to support the creation and delivery of personalized cancer medicine.
The kick off, on April 12, 2012 had it all, Mounties, gold bars and a lot of excitement!
The challenge: to secure $500 million through philanthropy and another $500 million through research grants over 5 years.
Our first donation was delivered in two donation envelopes, totalling $5.18, from of a young girl, Elle, whose grandfather had been treated at The Princess Margaret.
We are most grateful for the generous support of our community which totaled over 1,802,000 gifts and the purchase of over 3,000,000 mega lottery tickets over the past 5 years.