Paul Alofs

President & CEO

Paul Alofs is President & CEO of The Princess Margaret Cancer Foundation, and has raised over $1.2 billion in net fundraising revenue for cancer research and clinical care at the Princess Margaret Cancer Centre. Paul’s work experience includes General Manager of the 500 North American Disney stores, President of BMG Music Canada, and President of HMV Music Stores Canada. He is also the author of The Globe and Mail bestselling title, Passion Capital: The World’s Most Valuable Asset.

Blog Posts by This Author

Hockey Fights Cancer Challenge

This Saturday over 1,700 Road Hockey warriors will gather in a parking lot at Woodbine and raise over $2.5 million in the fight against cancer. 

Paul Alofs
14 Years Ago Today - $1.2 Billion Raised

It was 14 years ago today I started my journey as the CEO of The Princess Margaret Cancer Foundation.  The loss of my mom, Pat, to cancer led me to this work. 

Paul Alofs
Building Movements, Not Brands

Building brands is dead.  Building movements is what it’s all about today, as Foundation President and CEO Paul Alofs explains.

Paul Alofs at 2017 R2CC
Seeds of Hope

Why would more than 5,000 cyclists come out for a weekend to ride and raise over $20.5 million for the Princess Margaret?  With 40% of Canadians being diagnosed with...

Ride to conquer cancer
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