President & CEO
Paul Alofs is President & CEO of The Princess Margaret Cancer Foundation, and has raised over $1 billion in net fundraising revenue for cancer research and clinical care at the Princess Margaret Cancer Centre. Paul’s work experience includes General Manager of the 500 North American Disney stores, President of BMG Music Canada, and President of HMV Music Stores Canada. He is also the author of The Globe and Mail bestselling title, Passion Capital: The World’s Most Valuable Asset.
Chief Brand Officer & Vice President Strategic Initiatives
Vice President of Business Development
Steve Merker is the Vice President of Business Development for The Princess Margaret Cancer Foundation. His main responsibilities include managing and overseeing The Ride to Conquer Cancer and Road Hockey to Conquer Cancer. Since 2007, “The RIDE” has emerged as the largest cycling fundraiser in Canada…bringing in over $119 million for cancer research at The Princess Margaret. Road Hockey to Conquer Cancer is the world’s largest Road Hockey fundraiser and the most rewarding hockey experience in the nation! He is still living the dream by participating in all these athletic fundraisers for The Princess Margaret. Following his induction into the McMaster Hall of Fame after being awarded the Ivor Wynne Trophy for Male Athlete of the Year at McMaster in 1990, for Steve, every day is game day.
Director, New Revenue
Manager, Marketing and Communications
Associate Vice President, Special Events
Cindy Berk Goelman is the Associate Vice President, Special Events for The Princess Margaret Cancer Foundation. She joined the Foundation in 2009 and has spent her career working in not for profit event fundraising. She is looking forward to her first experience with “blogging” and hopes to have a lively conversation about the 150 third party events that take place to benefit The Princess Margaret.
Manager of Business Development
Shawn Burt is the Manager of Business Development and Chief Hockey Officer at The Princess Margaret Cancer Foundation. Shawn is able to combine 16 years of business and sports marketing experience with his love for hockey in order to launch The PMCF’s epic fundraising initiative Road Hockey to Conquer Cancer! As passionate as Shawn is about hockey, he is even more passionate about conquering cancer in our lifetime. Having lost both parents and his grandmother to cancer within the span of four years, Shawn quickly realized his professional calling was to focus his skills on helping to eradicate this terrible disease.
Communications Specialist, Major Gifts
Kelly Stevenson is Communications Specialist for the Major Gifts Department at The Princess Margaret Cancer Foundation. Kelly provides communications support in the area of proposal and stewardship report development and other fundraising information pieces. Kelly has spent her career working for a diversity of not-for-profits both in Canada and internationally. A favourite area within Kelly’s job is learning about personalized, ground-breaking work being achieved at The Princess Margaret. Kelly is looking forward to participating in her first Ride to Conquer Cancer in June 2013!
Senior Coordinator, Annual Giving
Karina Wong works in the Direct Response team at The Princess Margaret Cancer Foundation. One of her roles is to share inspirational patient stories, donor news, and research breakthroughs from the frontlines through direct mail. She really enjoys interacting with donors and patients on a personal level and hearing their stories. She’s amazed by the talents and kindness she sees in her colleagues and staff at The Princess Margaret. She says, “It is definitely amazing to be part of The Princess Margaret team to Conquer Cancer In Our Lifetime!”
Senior Digital Storyteller